The iGaming industry is spreading rapidly – and shows no signs of slowing down anytime soon. According to Statista, the online gaming industry is set to hit $132.90 billion in 2029 from $97.15 billion in 2024, growing at CAGR of 6.47%.
This fiery growth means one thing: affiliate marketing in iGaming has become more important than ever.
2025 is all about using smarter tools, using data-driven strategies, and highly personalized experiences as online casinos and sports betting platforms take center stage.
Here’s how the iGaming industry is evolving and how operators can capitalize on the trend.
Smarter Data, Smarter Decisions: Welcome to the AI Era
Affiliate marketing in 2025 has become much smarter than before. It’s no more about guessing what might work–it is now based on real-time data and advanced technologies like artificial intelligence (AI).
Operators can use AI to study how users behave, what they prefer based on their past purchasing history, and even when they place their bets. For example, if AI reveals that most people are betting on cricket during the weekend, affiliates can share cricket-related offers before the weekend.
The best part is that AI saves time with its predictive analytics ability. Marketers can analyze the past trends and craft dynamic strategies for accurately predicting user behaviour with the help of AI.
Looking ahead, this will lead to better campaigns, happier users, and a higher return on investment (ROI) for operators.
It’s Mobile or Nothing
Gone are the days when people used desktops or computers to play games. According to research, 80% of all participants in the online gambling industry use mobile phones. That said, an affiliate might lose a lot of potential customers if they ignore mobile users.
Therefore, from clicking on ads to making a deposit, everything needs to work smoothly on mobile devices. Websites should have quick loading speed, be easy to use on small screens, and show content that is short, interactive, fun.
This includes things like vertical videos, mobile-friendly pages, and clear CTAs that tell users what to do next.
So, if your marketing strategy is designed for mobile, you are already leading.
Hyper-Localization: Talk their Talk, Sell your Game
iGaming affiliates should not use the same marketing strategy for every country. And that makes sense – what works for people in Brazil might not work for those in the US or UK.
That’s why focusing on local audiences is important. This means using the local language, or offering payment options available in that particular country, and creating promotions that match local sports and interests.
In 2025, the more your content feels local and familiar, the more people will trust it and take the desired action. When people feel like a brand understands them, they’re more likely to sign up or register.
Influencers and Video Dominate the Content Game
Long blog posts have lost their popularity. In 2025, it’s all about shorts and reels created by influencers/content creators.
Influencers on platforms like YouTube, TikTok, Instagram, Facebook are using their personality to connect with their viewers. They show how games work, provide their feedback, and explain bonuses in a fun manner– without sounding like a boring ad.
Viewers trust their influencers, and this trust brings more new players. Therefore, more affiliates are working with influencers or content creators to promote their offers.
Track Everything, Trust the Data
You need to track your performance to succeed in iGaming affiliate marketing in 2025. If you don’t know what’s working for you, it’s like throwing darts blindfolded.
Luckily, igaming affiliate platform like Affnook are here for the rescue. This platform offers real-time dashboards, detailed reports for each campaign, and smart detection to keep you away from fraud.
Key Benefits of Using Affiliate Software like Affnook
- Automated Commission Tracking: No more spreadsheets. Everything is calculated and monitored automatically!
- Real-Time Performance Analytics: Monitor your campaign’s success and failures in real time.
- Fraud Prevention: To identify and stop fraudulent activities, Affnook offers a suite of fraud detection technologies.
Final Thoughts
The iGaming affiliate world is changing fast – but with smarter tools and better plans, it’s become easier for those ready to keep up.
Whether you’re a brand, an affiliate, or part of a growing team, using automation, being honest with data, and making content more personal will help you grow for the long run.
